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Our Story
A Personal Message From Amina
My journey into natural wellness began both as a scientist and as a mother — guided by evidence, shaped by lived experience, and grounded in respect for nature.
Science First. Then Motherhood Made It Personal.
For many years, my work as a medicinal chemist and scientific evaluator at Health Canada focused on protecting Canadians from harmful food additives and contaminants.
But my understanding of health became much more personal at home. As a mother of four, I found myself searching for gentle, natural ways to soothe my youngest daughter’s eczema — and I began formulating simple, all-natural body creams using ingredients I truly trusted.
Over time, life brought experiences that changed me profoundly. I lost both of my parents and other close family members to cancer. It was heartbreaking — and it made me reflect deeply on prevention and the choices we make every day.
Amina Badar — Founder, Nia Pure Nature & Piur1
Loss, Prevention, and a Clearer Purpose
Around the same time, I witnessed something that left a lasting impression on me. A young girl diagnosed with terminal cancer survived after conventional treatment alongside major lifestyle changes and supportive natural approaches.
Seeing her resilience and recovery awakened something within me. It reminded me of the remarkable capacity of the human body to heal and adapt when supported with care, nourishment, and balance.
Those experiences strengthened my conviction that protecting people from harmful substances is only one part of the picture. True health also comes from nourishing the body with what it truly needs, both inside and out.
Why Nia Pure Nature & Piur1 Exist
My scientific background taught me how sensitive our biology is. Our bodies respond to what we eat, what we apply to our skin, and what we are exposed to.
This belief eventually led me to create Nia Pure Nature, offering natural skincare and healthy aging products, and later Piur1 supplements, designed to nourish the body from within with pure, filler-free botanical nutrition.
My goal has always been simple: to offer products that I personally trust for myself and my family. Pure ingredients, carefully selected botanicals, no unnecessary fillers, and rigorous quality testing.
Today, my mission is driven by both science and lived experience: to help people support their health, vitality, and longevity through prevention, conscious nourishment, and respect for nature. Thank you for being part of this journey toward wellness, healthy aging, and empowered living.
Amina Badar
Founder, Nia Pure Nature & Piur1
Organic
Our commitment is to always focus 100% natural and organic ingredients in our products. Our ingredients are grown using farming practices that not only adhere to organic farming standards but go beyond, to regenerate the soil, protect biodiversity, and be fully ethical and sustainable. Our freeze-drying dehydration methods ensure that our plant based ingredients retain their maximum level of potency to provide the highest quality products available in the market today.
Sustainable
By buying directly from farming families, we are able to support them with a sustainable income whilst improving and preserving their own health and natural environment.
Fairtrade
We are proud to have a direct relationship with the farmers who grow and supply our botanical ingredients. This is of great importance to us as this allows the farmers to fully benefit off their crops all the while avoiding any environmental degradation and improper processing of our ingredients.
Animal cruelty-free
We use 100% cruelty-free and natural botanical ingredients that are vegan, organic and GMO-free.
