
As a woman, nurturing has always been at the heart of everything I do.
It began with my own family. Like every parent, I wanted to raise healthy children and give them the very best nature has to offer. I wanted complete confidence in what we were putting into our bodies. That passion eventually became a mission much bigger than myself.
After spending 15 years as a Scientific Evaluator at Health Canada, I made one of the biggest decisions of my life. I left a stable career without a Plan B because I believed I could make an even greater impact by helping people achieve better health through pure, wholesome, natural products. It was a leap of faith driven by purpose, not profit.
Today, as an entrepreneur, I continue balancing motherhood, family life, and the demands of running a growing Canadian family business. Summer break is filled with family activities, but it is also our most important manufacturing season. While many businesses slow down, we work tirelessly to prepare for the year ahead so our products are ready when you need them.
There is one thing I have never been willing to compromise on. QUALITY.
I am extremely strict about every ingredient we source because I must be able to trust what I make for myself and my loved ones, and I offer that same level of care and quality to you and your family.
Every ingredient is carefully selected from trusted suppliers and undergoes rigorous testing for identity, purity, microbiological contamination, and heavy metals. We test before purchasing, when the ingredients arrive, throughout manufacturing, and again on the finished product.
It takes more time. It costs more money. But when it comes to your health and the health of my own family, there is no room for shortcuts.
As a small Canadian family business, your support means everything. Every purchase allows us to continue sourcing exceptional ingredients, investing in comprehensive testing, manufacturing with integrity, and staying true to the values we started with.
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Sharing My Favourite Summer Wellness Routine
Every morning, I enjoy a simple wellness shot made with:
• ½ teaspoon Nia Pure Organic Moringa
• 1 teaspoon Nia Pure Organic Beetroot
• 2 tablespoons fresh lime juice or apple cider vinegar
• 1.5-2 ounces of water
It is a refreshing way to start my day.

I would love to hear about your favourite summer wellness ritual.

Amina Badar is a medicinal chemist and founder of Nia Pure Nature and Piur1. After 15 years at Health Canada protecting public health, she chose a prevention-focused approach grounded in whole foods and pure medicinal plants. She is deeply passionate about research and continually exploring natural, healthy lifestyle approaches to support people’s well-being. Every subject she shares is thoughtfully researched and rooted in scientific understanding

